.jpg)
Journey through the household to see exactly how Sentinel works to safeguard the home - supported with the latest compliant devices, providing a complete, reliable and safe solution you can trust.
Working closely with animators and developers at Durty, we started this project in June, with input from Marketing & Technical. Every detail, from the height of the board to the aesthetic designs were considered when bringing this project to life.
Several steps were involved:
• Coming up with the initial concept
• Brain storming ideas
• Creating CAD drawings of our products
• Creating a story board
We were able to develop the work we already created for our Show Reel, utilizing it to showcase an even bigger story.
Charlie, Head of Internal Sales & Marketing, shares her experience:
"Working with Durty on an exciting new microsite to showcase the range of Sentinel consumer units has been so much fun. From initial concept stage through to the first glimpses we had of the storyboard, we've been hooked on finding out what is next. With the combination of Durty Media's CGI and animation expertise and Europa's product and technical knowledge, mixed with the Marketing teams drive and passion for the brand has resulted in a microsite to be proud of! I particularly enjoy the interactive element, being able to scroll up and down and see the electricity flow from the consumer unit through the house. Thanks to everyone involved!"
This is our second experience working on a project with Durty, who helped us bring our ideas to life. It’s a pleasure to work with their team, who really take the time to learn about our products and goals to create a meaningful end result. They rose to the challenges faced when tuning into the finer technical details we wanted to portray in the animation and the key features and benefits of Sentinel which set us apart from other brands on the market.
Last year, we launched our CGI Sentinel Show Reel which was a great success - we were keen to continue investing in CGI and this seemed like the natural next step to help enhance the browsing experience for our customers!
Explore our brand new dedicated Sentinel site here.
